Pepsi’s “Ultimate Refresh” Gives Fans the Tools to Create Video Collaborations with Today’s Top Artists
In September, Pepsi invited music fans across the country to join in their effort to create an unique music collaboration for the “Ultimate Refresh” of the LMFAO single “La La La”. will.i.am from the Black Eyed Peas joined LMFAO to produce a user-generated video and music track that will be available for sale this December. Other artists have joined in, including Chester French, Far East Movement and Anjulie. Stay tuned for more “refresh” collabs coming soon from Wale, and Just Blaze.
Check it out here at UltimateRefresh.com
Far East Movement x Chester French x LMFAO:
http://www.youtube.com/watch?v=jWtanSoAYWo
LMFAO x Far East Movement:
http://www.youtube.com/watch?v=H1fnlajMLZw
LMFAO x Chester French:
http://www.youtube.com/watch?v=5ZVSjDflV4k
LMFAO:
http://www.youtube.com/watch?v=pYEBi5S9-1g
Anjulie x LMFAO:
http://www.youtube.com/watch?v=nGEth_fn_LQ
LMFAO / Vintage MJ-Jackson 5 Pepsi Commercial:
http://www.youtube.com/watch?v=EjHW4HBGOlU
How does it work?
Pepsi’s “Ultimate Refresh” is introducing a new, digital mixing player that creates video mash-ups by combining three original music clips plus a performance by LMFAO selected by the user to produce a unique two minute collaborative video that will be featured on www.ultimaterefresh.com. Music lovers are encouraged to produce their own version of LMFAO’s “La La La,” showcasing one of four talents: vocals, melody, chords or percussion.
Videos uploaded on www.ultimaterefresh.com will be reviewed by will.i.am, who will produce a final song and video incorporating his favorite user-generated content into a remixed version of LMFAO’s “La La La” track, creating the ultimate music collaboration.
For more information visit: http://www.ultimaterefresh.com
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