By Dr Boyce Watkins Phd

I was intrigued by a recent call for a boycott of non-black beauty supply stores by Professor Devin Robinson. I wasn’t intrigued by the boycott out of a desire to endorse or oppose the movement. My imagination was captured by the reasons that someone might consider a boycott. According to Professor Robinson, African Americans represent 96% of the consumption in beauty supply stores, but only 5% of the ownership.




